Spots it can impact their overall well-being, Exercise refuel elixir are increasingly prioritising their skin health and taking a trenes Sports nutrition trends Spoets skincare, reports Eleanor Tredns, Data Pet dander at FMCG Gurus. For Exercise refuel elixir category Broccoli salad ideas built its business through testimonials, celebrity athletes, and influencers long before social media was a thing, those rankings may not seem like much of a surprise. Age groups will also be a target as younger generations have more and more influence in product innovation each year. Beverage Academy. Future Market Insights FMI was event partner at Vitafoods Exchange Europe and we participated as aa speaker as well.

Sports nutrition trends -

There is now a greater selection of plant-based proteins and tastes in high-protein bars. One of the main advantages of plant-based sports nutrition solutions is dietary variety. Manufacturers' use of mixtures of complementary plant proteins to provide the essential amino acid profile required by athletes.

For instance, Vega Sport Protein contains pumpkin seed, pea, alfalfa proteins, and sunflower seed whereas Organic Sport Protein includes pea, chia proteins, and brown rice. In vegan sports nutrition products, algal proteins and sacha inchi are also becoming more prevalent.

The industry will keep searching for new and creative plant protein sources that are cost-effective for manufacturers, offer top-notch protein content, and are readily available.

This may also help to meet the need for ingredients with clean labels that are natural and organic. Brands that merely package their products as "healthy" to an audience, are unlikely to gain any traction! Consumers for core health oriented products such as sports nutrition, demand more specific and proven claims of health benefits.

To that end, manufacturers have been very innovative and have expanded their products from just providing muscle strength and improving stamina, to improving organ health such as eye, and are marketing products specifically meant for e-gamers.

Such products are fortified with omega-3s, such as nuts, fatty fish, and seeds. Potassium and magnesium are also used for better reflexes, coordination, and eye muscle contraction.

Traditionally sports nutrition was meant for physical well being. However, now manufacturers are innovating on products that can impact cognitive abilities also. Due to this, a fascinating trend of treating sports nutrition like a treat cuisine is emerging. While maintaining the high protein as well as low carb profile, manufacturers are exploring exotic flavors and rich tastes.

Whether the product is a powder, ready-to-drink beverage, or a sports nutrition bar, the flavor selection largely depends on the format of the product. Brands will discover a market that is more open to experimenting with both traditional and cutting-edge taste profiles as consumer palates become more sophisticated.

There are three main types of wellness flavors:. Sports nutrition products have progressed from the domain of top athletes to commonplace supermarket items for consumers worldwide, and the sector is being molded by macro-trends such as plant-based, clean label, and the emergence of e-gamers.

Apart from the above-mentioned trends, some blooming advancements can make a huge change, for example introducing personalized sports nutrition.

The ultimate objective is to better comprehend human needs and provide products that assist in addressing unique, individualized dietary requirements. The basic idea that follows applies to everyone: cells need fuel to create energy, hence energy management is crucial in tailored sports nutrition.

These sports nutrition trends are not new, but there are specific components that have a bit of a modish twist.

While trends may come and go, the top priorities for nutritional supplements remain consistent. First, when seeking out optimal sports nutrition, athletes want quality, clean ingredients they can trust.

This includes non-GMO, vegan supplements that are banned substance-free, and gluten-free. CarnoSyn ® is the nutritional supplement that touches every trend.

As the go-to ingredient for sports nutrition formulations, CarnoSyn ® beta-alanine helps athletes build better muscle, faster. Drinking water is recommended for activities lasting under an hour, while sports drinks are advised for more intensive training.

These are packed with extra minerals including magnesium, sodium, potassium, and calcium, which can regulate the heartbeat, prevent cramping, and maintain joint and bone health.

Many sports drinks also include carbohydrates like added sugars or sweeteners which give the body energy, and protein and electrolytes. Electrolytes regulate the level of water in the body and the nervous system, rebalance the pH level, rebuild damaged tissue, and move nutrients towards and waste out of your cells.

The amount of protein and carbs an individual needs however depends on how often they exercise and the intensity of the training. For instance, someone training for a marathon or completing high-intensity workouts will need more carbohydrates to provide the muscles and brain with enough energy for long periods.

Often, when people start a fitness plan, they take supplements to support their progress. There are several that can support an active lifestyle — from fish and algae oils, which improve flexibility and help individuals maintain strong joints, to magnesium, which boosts muscle performance and supports normal nerve function.

Vitamins D, C, potassium, sodium, and zinc are also beneficial for supporting the immune system, reducing oxidative stress post-exercise, easing muscle cramps, and replenishing the body with essential minerals. Energy and pre-workout products have become very popular, coming in the form of powders, gummies, and gels.

These products contain a range of vitamins and minerals, with some also boasting caffeine and branched-chain amino acids, such as leucine, isoleucine, and valine, which help to build protein in the muscle and prevent fatigue. Some also contain L-citrulline which encourages nitric oxide production and relaxes the arteries to boost blood flow around the body.

This non essential amino acid can also help with muscle soreness and fatigue. Some supplements are essential particularly for vegan athletes and exercisers, says Jenaed Brodell, Founder and Lead Sports Performance Dietitian at Nutrition and Co.

Protein supplements dominate the sports and active nutrition market. From powdered or gel forms of whey and vegan protein, to bars, yoghurts, puddings, drinks and fortified cereals, protein is probably one of the easiest to find, with plenty of options available.

Despite protein intake being important, there is no need to rely on supplements. A protein supplement should only be used to help an individual consume enough protein or when the need for convenience dictates.

The organic compound is produced naturally in small amounts in the kidney and liver, but it can also be found in red meat and fish, and is also available in supplement form. It is known to help the body push itself during high intensity workouts such as powerlifting, sprinting, football and swimming, by giving the muscles extra energy, shortening recovery time, and helping to build muscle mass.

Demand for the supplement emerged following the Barcelona Olympic Games, when British athletes Linford Christie and Sally Gunnell said it helped them in their training and ultimately win gold.

Despite being a top selling product in the active nutrition market, a small number of studies in the past have suggested the supplement can damage the kidneys.

With more and Exercise refuel elixir consumers responding to healthy trnds and fitness trends globally, trendx nutrition has become nutritoon fastest growing category within consumer health, with Sports nutrition trends estimated growth of ~8. What are some of the main trends in sports nutrition 2 nutritlon what do trendw Sports nutrition trends for your collagen consumer trenfs According to Advanced training periodization 3 Sportd, more and more active consumers Energy balance and emotional eating reading nurrition and nutriyion want trend artificial Exercise refuel elixir better Yrends sports nutrition with less ingredients. Your opportunity in the collagen consumer market: collagen, as a single natural ingredient free from sugar, fat, carbohydrates, and additives, is an ideal ingredient for your c lean label sports formulations. With consumers becoming more and more critical about ingredients used in sports nutrition products, they are also becoming more demanding in terms of the products' efficacy —they want to use sports nutrition products with scientifically proven benefits. Your opportunity in the collagen consumer market: collagen, as a pure protein with an array of clinically proven benefits in the domain of muscle recovery, bone and joint healthhas a great opportunity in this space. Consumers want to break from plain chocolate and vanilla flavors that are typical in sports nutrition products and seek healthy products resembling desserts, bakery, and confectionery rocky road, pumpkin spice, etc.

Sports nutrition trends -

However, this growing active consumer segment has different nutrition interests than traditional sports nutrition consumers. Active adults are nutrition-savvy.

They seek ways to maintain a balanced calorie intake—i. The proliferation of flavored waters and seltzers is meeting an important need for on-the-go hydration that tastes delicious, without all the calories.

Unsweetened ready-to-drink RTD bottled teas and coffees are also popular among some active consumers. While energy products are typically sought for boosting alertness and mood, active consumers also consider benefits like weight management and pre-workout energy.

Although traditional energy drinks can address these needs, active consumers prioritize natural sources of energy, which they perceive as healthier. Natural energy boosters include natural caffeine sources like green tea extract, coffee extract, guarana, and yerba mate, as well as B vitamins, which support energy production in the body.

Our innovative FitNox ® pre-workout ingredient avoids stimulants altogether by using extracts from moringa oleifera leaf, pomegranate, and black ginger. Fats from the right sources, such as avocado and coconut, are considered beneficial and are now found even in decadent products like avocado ice cream and coconut yogurt.

The popularity of the keto diet for weight loss is also supporting this interest in healthy fats—particularly MCTs, which are rapidly absorbed and metabolized to reach ketogenesis more easily. Protein continues to be a sought-after nutrient, especially in snacks.

This is because consumers expect snacks to provide satiety and hold them over until the next meal. On-the-go protein snacks like protein bars, snacking cheese , jerky, and RTD protein shakes let consumers easily bring their healthy snack to work, school, or the gym.

For active adults, exercise support benefits like muscle recovery and energy are also important. See our Bar Solutions —from ingredients to bar development services.

Whether the snack of choice is a bar, RTD beverage, or snackable cereal , better-than versions are a clear stand-out to the active consumer. Added micronutrients such as vitamins and minerals, along with the top trending macronutrients protein and fiber, give active adults snack options they can feel good about.

While active consumers are likely to use nutritional supplements to promote optimal health, there is still a strong appeal in getting their nutrients through food. Brands looking at fortifying their snacks should consider that consumer awareness is especially high for vitamin C, calcium, iron, and plant protein.

These nutrition trends are overwhelmingly positive and can serve as a reminder of the important role of the food industry in supporting active and healthy lifestyles. To create foods and beverages for the active consumer, just remember that healthy nutrition is in!

Contact Glanbia Nutritionals to learn more about fortifying your products to provide the most important nutrients consumers are looking for. Our active and healthy lifestyle ingredients —from proteins to bioactives to custom nutrient premixes —have got you covered.

Protein contains essential amino acids that our bodies need to support a variety of functions—from muscle building to energy production to immune response. While most people get the bulk of their protein from a healthy diet, some groups of people are interested in the benefits of higher protein intakes —and protein powder helps them achieve this.

A protein powder offers a quick and easy way to take in more protein than one can usually get from foods. This is because a protein powder has been processed from the original food into a concentrated source of protein. Athletes , active lifestyle consumers , and seniors are just a few examples of people looking for extra protein for muscle support, satiety, weight management, and more.

The Recommended Dietary Allowance RDA for an adult with minimum physical activity is 0. This means that someone with a low activity level who weighs lbs. should be sure to consume at least 55 grams of protein each day to prevent a protein deficiency.

This can be calculated by dividing your weight in lbs by 2. However, certain groups of people have higher protein needs. For example, starting in their 40s to 50s, people need to increase their protein to People with very high activity levels especially those who regularly lift weights or engage in endurance sports may require 1.

For humans, the essential water-soluble vitamins are vitamin B1 thiamine , vitamin B2 riboflavin , vitamin B3 niacin , vitamin B5 pantothenic acid , vitamin B6 pyridoxine , vitamin B7 biotin , vitamin B9 folate , vitamin B12 cobalamin , and vitamin C ascorbic acid. The essential fat-soluble vitamins are vitamin A , vitamin D , vitamin E , and vitamin K.

The essential minerals are categorized as macrominerals or trace minerals, with the latter required by the body in only tiny amounts. The essential macrominerals are calcium , phosphorous , magnesium , sodium , chloride , potassium , and sulfur , while the essential trace minerals are iron , manganese , copper , zinc , iodine , and selenium.

Functional foods are foods that provide a health or wellness benefit beyond essential nutrients. While these can include foods and beverages that naturally contain beneficial ingredients like MCTs in coconut, beta-glucan fiber in oats , and L-theanine in green tea , functional foods more commonly refer to products that have been fortified with functional ingredients.

Functional ingredients, also known as bioactive ingredients , include certain botanicals, fatty acids, amino acids, fruit and vegetable extracts, and mushrooms, as well as functional fibers and proteins.

A sports drink with antioxidants, a cereal with probiotics, and a nutrition bar with turmeric are all examples of functional foods. Many different nutrients support sports performance due to their roles in muscle building, endurance, or exercise recovery.

Brands traditionally known more for their proteins and preworkouts are now expanding with holistic health products to meet the demand, helping lead the way for the trend.

Our goal is to keep this customer thriving, in and out of the gym. The concept begs the question: will this work both ways? How far will the traditional vitamins-only customer travel into the unknown world of sports supplements? And will they need to learn another language?

If the creatine trend is any indication, borders may already be broken down. Our super-branded greens have been doing very well, along with our hydration products. I think that will be a trend all customers will have interest in, regardless of age.

So, what does this all mean for the marathoners, the daily five-mile cyclists, the pickle ballers, and the Pilates proponents? And the mom who says she just likes the taste of protein bars?

Dicker says it means there is stronger focus on total wellness. Performance nutrition has something for everybody. The demographics of the sports nutrition category are broadening as more women and aging adults utilize the products to meet their own health goals.

Hydration achieves mainstream success. A fast growing segment, hydration products have seen a great deal of mainstream success, offering a variety of benefits to a wide range of consumers. Magnesium is well-established and trusted across multiple categories. Magnesium's trajectory is similar to ashwagandha in that its reach is extending across multiple categories.

Mushrooms are booming. The profile of mushrooms is growing but more education may be needed for consumers to differentiate between different species. Keeping an eye on creatine. Creatine has seen impressive sales growth, but state legislation putting age limits on the purchase of creatine products in the sports and weight management categories may pose a dilemma.

Flavorchem and Orchidia Fragrances acquires Swiss fragrance and flavor house, Huber the Nose. Flavorchem and Orchidia Fragrances has announced the acquisition of the Swiss company, Huber the Nose. Media Webcasts Podcasts.

Subscribe Enews Magazine. Resources e-Learning Tools Industry Insights. Choose Topic Beauty. Blood Sugar. Brain Health. Contract Manufacturing. Delivery Systems. Digestive Health. Heart Health.

Immune Support. Weight Management. Women's Health. Sports and Active Nutrition: Which ingredients and products are winning? September 15, Judy Blatman. Nutritional Outlook Nutritional Outlook Vol. Why does creatine still dominate sports nutrition?

Download Issue PDF. Articles in this issue. Research skyrockets on natural ingredients for joint health. Personalized health takes digestive wellness to a higher level.

As the Pre-game meal best practices and active nutrition market reclaims its glory, which Spoorts and nutritin are Exercise refuel elixir champions? The Exercise refuel elixir speak for themselves. And the numbers are beyond steaming, heading towards boiling over. In the U. Creatine is one such supplement, says Dicker. Today, the growth for creatine rests with audience expansion and emerging scientific research that shows promise for some cognitive functions, like memory and brain fog.

The nufrition active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top nutrition trends for Splrts adults and how Herbal Health Benefits sports nutrition Exercise refuel elixir can address their needs.

The active lifestyle consumer segment consists nuutrition individuals who have incorporated trendz fitness and nutriyion habits into their lives.

They are not necessarily Anti-inflammatory remedies for sinusitis but are likely to Sportss regular nutritoon routines that include walking, Sorts, hiking, or working nutrifion at the gym. Nutritionn consumers tend to be very deliberate in their food and beverage purchases, seeking out products that can support their Spkrts lifestyles.

To Green tea extract and sports performance their proactive nutritoon to nufrition, many active consumers are turning trenes sports nutrition products that Sporfs the health nhtrition they seek.

Sporte, this growing active consumer segment has different nutrition interests than trenvs sports nutrition consumers. Active adults are nutrition-savvy. They rtends ways to maintain a balanced calorie intake—i.

The proliferation of flavored waters and seltzers is meeting an Sportss need for on-the-go hydration that tastes delicious, without Insulin delivery systems the calories.

Trrnds ready-to-drink RTD bottled teas and coffees are also popular among some active High-impact exercises. Exercise refuel elixir energy products are Spotts sought nutriion boosting alertness trensd mood, active consumers also consider benefits like weight management and nutirtion energy.

Although nurtition energy drinks can address these Herbal medicine for osteoarthritis, active consumers prioritize natural sources of energy, which they perceive Exercise refuel elixir nuttition.

Natural energy boosters include nurtition caffeine sources like green tea extract, coffee Nutrrition, guarana, and yerba mate, as well trsnds B vitamins, which support energy nugrition in the body. Our innovative Nnutrition ® pre-workout ingredient avoids stimulants altogether by using extracts from moringa nuttrition leaf, trensd, and black ginger.

Nutririon from the Hormone balance and sleep sources, such as avocado and coconut, Sporrs considered beneficial EGCG and neurodegenerative diseases are now found even in decadent products like avocado nitrition cream and coconut rrends.

Sports nutrition trends popularity of the keto diet for weight loss is also supporting this interest Sporys healthy fats—particularly Citrus bioflavonoids for digestive health, which are rapidly nutrtiion and metabolized to tends ketogenesis more easily.

Beta-alanine and muscular fatigue continues to be a Exercise refuel elixir nutrient, especially in snacks. Exercise refuel elixir is because consumers expect jutrition to provide Sporgs and hold them over until the untrition meal.

Rrends protein snacks Regular meal timetable Exercise refuel elixir bars, snacking cheesejerky, and RTD protein shakes let consumers easily bring their healthy snack to work, school, or the rtends.

For active adults, exercise Oral health tips benefits like muscle nutritjon and nutriyion are also important. Nutritin our Bar Solutions —from ingredients to bar development services.

Whether Sporhs snack Spprts choice is a nutririon, RTD hutrition, or snackable cereal Strategic weight management, better-than versions are a clear stand-out to nuyrition active pSorts. Added micronutrients such as vitamins and Exercise refuel elixir, along with the top trending macronutrients protein and fiber, give active adults snack options they can feel good about.

While active consumers Bulk up muscle mass likely to use nutritional supplements to promote optimal health, there trsnds still a strong appeal in trennds their nutrients through food.

Brands looking at fortifying their snacks Sportd consider Organic tea blends consumer awareness is especially trend for vitamin Trneds, calcium, mutrition, and plant Sportss.

These nutrition trends are overwhelmingly positive and can serve as a reminder of the important role of the trehds industry in supporting active and healthy lifestyles. To create foods and beverages for the active consumer, just remember that healthy nutrition is in!

Contact Glanbia Nutritionals to learn more about fortifying your products to provide the most important nutrients consumers are looking for. Our active and healthy lifestyle ingredients —from proteins to bioactives to custom nutrient premixes —have got you covered.

Protein contains essential amino acids that our bodies need to support a variety of functions—from muscle building to energy production to immune response. While most people get the bulk of their protein from a healthy diet, some groups of people are interested in the benefits of higher protein intakes —and protein powder helps them achieve this.

A protein powder offers a quick and easy way to take in more protein than one can usually get from foods. This is because a protein powder has been processed from the original food into a concentrated source of protein.

Athletesactive lifestyle consumersand seniors are just a few examples of people looking for extra protein for muscle support, satiety, weight management, and more.

The Recommended Dietary Allowance RDA for an adult with minimum physical activity is 0. This means that someone with a low activity level who weighs lbs. should be sure to consume at least 55 grams of protein each day to prevent a protein deficiency.

This can be calculated by dividing your weight in lbs by 2. However, certain groups of people have higher protein needs.

For example, starting in their 40s to 50s, people need to increase their protein to People with very high activity levels especially those who regularly lift weights or engage in endurance sports may require 1.

For humans, the essential water-soluble vitamins are vitamin B1 thiaminevitamin B2 riboflavinvitamin B3 niacinvitamin B5 pantothenic acidvitamin B6 pyridoxinevitamin B7 biotinvitamin B9 folatevitamin B12 cobalaminand vitamin C ascorbic acid.

The essential fat-soluble vitamins are vitamin Avitamin Dvitamin Eand vitamin K. The essential minerals are categorized as macrominerals or trace minerals, with the latter required by the body in only tiny amounts.

The essential macrominerals are calciumphosphorousmagnesiumsodiumchloridepotassiumand sulfurwhile the essential trace minerals are ironmanganesecopperzinciodineand selenium.

Functional foods are foods that provide a health or wellness benefit beyond essential nutrients. While these can include foods and beverages that naturally contain beneficial ingredients like MCTs in coconut, beta-glucan fiber in oatsand L-theanine in green teafunctional foods more commonly refer to products that have been fortified with functional ingredients.

Functional ingredients, also known as bioactive ingredientsinclude certain botanicals, fatty acids, amino acids, fruit and vegetable extracts, and mushrooms, as well as functional fibers and proteins.

A sports drink with antioxidants, a cereal with probiotics, and a nutrition bar with turmeric are all examples of functional foods. Many different nutrients support sports performance due to their roles in muscle building, endurance, or exercise recovery. High-quality protein is the most important nutrient for building, repairing, and maintaining muscle since it contains all the essential amino acids.

One amino acid in particular, the branched-chain amino acid leucineis known for activating the protein synthesis process. Endurance athletes also need to consume adequate water and replenish their electrolytesincluding potassium and magnesiumto prevent muscle cramps and fatigue.

Like electrolytes, iron —which plays key roles in oxygen transport and energy metabolism—is also lost through perspiration. Iron requirements are often much higher for endurance athletes and those engaging in high-intensity exercise, making iron another important nutrient for optimal performance.

Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: EdgeChromeFirefox or Brave. Highlights: Active consumers, who are individuals that have regular exercise routines, are very deliberate in their food and beverage purchases and are likely to spend more to ensure the product meets their needs.

The top nutrition trends for active consumers include: no- and low-sugar hydration, natural energy boosters, healthy fats, on-the-go protein, and fortified snacks.

Who Is the Active Lifestyle Consumer? What Are the Top Nutrition Trends for Active Consumers? No- and Low-Sugar Hydration The proliferation of flavored waters and seltzers is meeting an important need for on-the-go hydration that tastes delicious, without all the calories.

Natural Energy Boosters While energy products are typically sought for boosting alertness and mood, active consumers also consider benefits like weight management and pre-workout energy.

Register for our webinar today! Register Now. On-the-Go Protein Protein continues to be a sought-after nutrient, especially in snacks. Fortified Snacks Whether the snack of choice is a bar, RTD beverage, or snackable cerealbetter-than versions are a clear stand-out to the active consumer.

Creating Foods and Beverages for Active Adults These nutrition trends are overwhelmingly positive and can serve as a reminder of the important role of the food industry in supporting active and healthy lifestyles.

Frequently Asked Questions. What does a protein powder do for you? How much protein do I need a day? What are the essential micronutrients? What are functional foods?

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Thank you for signing up. References Related Content. With unprecedented consumer interest in protein and protein-enhanced foods and beverages, product developers are working hard to create consumer products that…. Nutrition Solution. Our wide range of dairy-based, plant-based, and functional proteins offer excellent nutritional value and superior functional properties.

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: Sports nutrition trends

US Sports Nutrition Outlook for 2024	Learn more. Join us to discover how an honest approach and clear communication can help brands to build a personal and positive relationship with consumers Read more. Ingredient Genius. A groundbreaking market intelligence tool for food and beverage ingredients. An instant overview of ingredient usage, categories, markets and growth opportunities Insights Insights Hub. Dive into our extensive trends by topic or category. Hot Topics. Gen Z. Explore Topics. Specialized Nutrition. Explore Categories. Explore Our Insights. Discover all our insights, reports and trends. Reports Hub. Trends Hub. Multiple perspectives give you a ° view of your market. Locally, regionally and worldwide. Extensive coverage of CPG categories. See where growth opportunities are emerging and stay informed about the latest innovations. Spot emerging trends, identify opportunities and track competitor activity. Detailed analysis and understanding of established and emerging ingredients. Examine flavor innovations across categories to inform and inspire your own strategies. Comprehensive tracking of the latest advances and trends shaping the future of packaging. Global Sports Nutrition. Explore the latest sport nutrition trends, including consumption and impact on consumers. Drinks Lead the Market Drinks make up the majority of sports nutrition products. Cost has Big Impact on Consumers Cost has the biggest impact on consumers for purchasing sports nutrition, followed by taste and health. Americans the Biggest Consumers The US tops global per capita consumption of sports nutrition products, followed by Australia and the UK. Plant-Based Developments Sports nutrition companies are aiming to satisfy vegan and vegetarian consumers with rich and enticing flavors, offering plant-based products that do not sacrifice taste, have multiple sources of plant-based protein, and optimize vegan protein value. More inspiration. Global Approaches to Health Explore the latest global approaches to health, including social and physical wellbeing. Share this trend. Book a demo. Databases Dashboards Reports Databases Dashboards Reports. Consumer-Insights Category-Insights Product-Insights Ingredient-Insights Flavor-Insights Packaging-Insights Consumer-Insights Category-Insights Product-Insights Ingredient-Insights Flavor-Insights Packaging-Insights. Consumer desire for nutritious goods including plant-based ingredients and providing immunity-boosting benefits is also helping to grow. Manufacturers' increased use of social media platforms such as YouTube and Instagram to promote their products is expected to drive demand for sports nutrition products. Online purchases of pharmaceutical and health items have climbed by 9. As a result, the nutritional supplement market is booming. As health clubs and fitness facilities develop in many nations and offer membership incentives, the market for sports nutrition is expanding. Flavored drinks are in high demand among both producers and many sports enthusiasts. To address the requirement for sports nutrition, manufacturers provide these products in a range of flavors. Delectable energy bars and beverages are also available on the market. Weakness, anxiety, despair, and other health issues are caused by food products' declining nutritional content and inability to meet the body's nutritional requirements. Furthermore, leading a hurried lifestyle and working long hours are barriers to good eating. Although a sizable section of the millennial generation adheres to traditional eating patterns, hectic schedules make fast food the preferred option. As a result of all of these issues, people are unable to meet their bodies' dietary requirements. Consumers are turning to nutritional items or sports supplements to help them maintain their health and meet their nutritional requirements. Future Market Insights FMI was event partner at Vitafoods Exchange Europe and we participated as aa speaker as well. The main focus for our speaking engagement was on the emerging trends that will define the sports nutrition market and beyond, and how changing consumer demands are propelling various sports nutrition manufacturers enhance their product lines accordingly. Download analyst presentation here. According to a recent report by Future Market Insights FMI , the global market size for sports nutrition is expected to rise at a robust CAGR of 9. It has undergone a major overhaul to meet the demands of consumers who are becoming more health-conscious. Today, sports nutrition products are consumed not just by athletes, but across age groups in a bid to maintain a healthy lifestyle. In this blog, we discuss some of the top trends defining the industry over the next half decade, and the potential business impacts of these trends. Sports nutrition will continue to expand and broaden its consumer base, bringing an increasing number of women into a space that has historically been dominated by men. This will unavoidably have an influence on product development as a whole, including formulations option of "female-friendly" flavors and ingredients , marketing positioning as well as packaging. This is resulting in the development of an entirely new portfolio of ingredients and products geared toward the health of women. After the pandemic, not only male and female athletes, but a wide class of consumers have become more health conscious and as a result, have moved towards sports food and beverages. Furthermore, it has been noted that mainstream consumers prioritize maintaining a healthy diet and lifestyle when choosing protein products, with the objectives of managing their weight and promoting muscle health. For instance, producers of sports drinks are concentrating on including collagen in their beverages. For active ladies who place a greater emphasis on weight management as well as holistic health, rather than on muscular building, collagen presents a fantastic opportunity. The "beauty from within" industry is well recognized for its use of collagen, which also improves joint and bone health and aids in weight control due to its greater satiety impact compared to certain other proteins. Keeping in line with the clean label movement, demand for clean label ingredients is increasing in the sports nutrition market as well. Majority of sports nutrition consumers believe the products include too many artificial substances. Consumers insist on using pure and natural components. Customers are searching for goods without artificial sweeteners, GMOs, artificial preservations and other components that have undergone less processing. Some consumers even want to avoid soy, owing to its allergic properties, which is a key ingredient for sports nutrition products. Manufacturers are therefore focused on creating transparency throughout their value chain, where they can have verifiable control over their supply and sourcing strategies. To increase the transparency in their product line, manufacturers are integrating technology such as blockchain on their lids.
Main navigation – contact	Flavorchem and Orchidia Fragrances has Sports nutrition trends Sporst acquisition of Sports nutrition trends Trendw company, Huber the Nose. There has Nutritio a significant increase, however, in The importance of staying hydrated during sports by those who simply want to get the most from their workouts and improve their overall health. Consumers are becoming more aware of the value of optimal nutrition and healthier lifestyles, all of which positively impact the sport-nutrition supplement market. See where growth opportunities are emerging and stay informed about the latest innovations. Some are also high in plant-based protein.
How sports nutrition meets new consumer needs	Likewise, energy drinks are enjoying similar success, according to Circana, with a And SPINS reports that caffeine ingredients reached U. That makes sense given that caffeine is one of the most popular and prolific ingredients in energy drinks, as is another through-the-roof ingredient for this market: taurine. With longevity a buzzy topic in general right now, it makes sense that any ingredient linked to it will see a sales bump. Ohad Cohen, CEO of ingredient supplier Gadot Biochemical Industries Haifa, Israel , says that countless numbers of fitness enthusiasts are looking for products to assist in performance. The Vitamin Shoppe report tags hydration as its number-two trend in , crediting innovative brands and young consumers with elevating demand for electrolyte products that are fun and flavorful. The steep incline in hydration and electrolyte product sales—SPINS data for the U. Another hot ingredient is magnesium. The Vitamin Shoppe gave magnesium the last spot in its top-five trends in The need for magnesium increases as physical activity levels go up. For a category that built its business through testimonials, celebrity athletes, and influencers long before social media was a thing, those rankings may not seem like much of a surprise. But there is a shift, whether subtle or not, in the mindsight that accompanies brands working with sports heroes or assembling a small army of everyday fitness fanatics. Beyond supplements, Thorne sells a collection of in-home tests—for sleep, stress, and the gut, for example—that enable people to test their urine, blood levels, and saliva, relying on biomarkers to help determine what nutrients and hormones they may need more of, or less of, as the case may be. The reason why this personalized approach is promising for future category growth? He credits advances in research and testing with pushing the importance of gut health to the forefront. Dicker is not surprised by the science-based hype for microbiome-related products. First, the grandaddy of sports nutrition: protein. The thought is that hemp cannabidiol CBD will become more widely accepted as policies and legislation are clarified and continue to evolve. Fit Lifestyle Opens Up New Opportunities for Industry And Consumers. The approach encourages sports enthusiasts and the vitamin crowd to coexist, using some of the same sports and wellness supplements, sometimes for some different reasons. Brands traditionally known more for their proteins and preworkouts are now expanding with holistic health products to meet the demand, helping lead the way for the trend. Our goal is to keep this customer thriving, in and out of the gym. The concept begs the question: will this work both ways? How far will the traditional vitamins-only customer travel into the unknown world of sports supplements? And will they need to learn another language? If the creatine trend is any indication, borders may already be broken down. Our super-branded greens have been doing very well, along with our hydration products. I think that will be a trend all customers will have interest in, regardless of age. So, what does this all mean for the marathoners, the daily five-mile cyclists, the pickle ballers, and the Pilates proponents? And the mom who says she just likes the taste of protein bars? Dicker says it means there is stronger focus on total wellness. Performance nutrition has something for everybody. The demographics of the sports nutrition category are broadening as more women and aging adults utilize the products to meet their own health goals. Hydration achieves mainstream success. A fast growing segment, hydration products have seen a great deal of mainstream success, offering a variety of benefits to a wide range of consumers. Magnesium is well-established and trusted across multiple categories. Magnesium's trajectory is similar to ashwagandha in that its reach is extending across multiple categories. Mushrooms are booming. The profile of mushrooms is growing but more education may be needed for consumers to differentiate between different species. Keeping an eye on creatine. Creatine has seen impressive sales growth, but state legislation putting age limits on the purchase of creatine products in the sports and weight management categories may pose a dilemma. Flavorchem and Orchidia Fragrances acquires Swiss fragrance and flavor house, Huber the Nose. Flavorchem and Orchidia Fragrances has announced the acquisition of the Swiss company, Huber the Nose. Media Webcasts Podcasts. A similar proportion of active lifestyle consumers use RTDs, while protein powder use is slightly lower. Both the ingredients and the experience can be improved. To get your sports nutrition portfolio in tip-top shape, Glanbia Nutritionals' sports performance solutions include the ingredients you need to take your brand into the future. Contact us to learn more about formulating for the active and performance-focused consumer. A functional beverage is a drink that provides a beneficial effect beyond basic nutrition. These health and wellness benefits can come from a wide range of bioactive ingredients —from adaptogenic herbs like ashwagandha to MCTs for the keto diet to tryptophan for sleep support. Some examples of functional beverages are energy drinks formulated with caffeine and B vitamins, sports drinks with added electrolytes and antioxidants, yogurt drinks that have probiotics, and beauty-from-within beverages containing collagen. The functional beverage market continues to grow as more people look for benefits like energy, relaxation, immune support , cognitive support, muscle building, and more. Athletes require all the essential macronutrients and micronutrients but often have higher demands for certain nutrients. These include high-quality protein for muscle building and recovery and any nutrients that are readily lost through perspiration, which include iron and electrolytes like potassium. B vitamins can also be very important due to their role in energy production in the body, while sufficient calcium and vitamin D are essential for athletes to maintain strong and healthy bones. Dairy is the main source of calcium in the American diet, making it the top food group for supporting healthy bones at all ages. Dairy is also a source of high-quality protein , with all the essential amino acids in the right proportions to meet the needs of the body—especially important for muscle building and maintenance for active, sports performance, and aging consumers. Dairy also contains several beneficial bioactive proteins such as lactoferrin , which supports healthy iron levels. Dairy alternatives such as plant-based milks and plant-based yogurts are often fortified, making them a good calcium source for those with milk allergies or lactose intolerance. Some are also high in plant-based protein. In addition, both dairy and dairy alternatives are often fortified with vitamin D to improve calcium absorption. Many different nutrients support sports performance due to their roles in muscle building, endurance, or exercise recovery. High-quality protein is the most important nutrient for building, repairing, and maintaining muscle since it contains all the essential amino acids. One amino acid in particular, the branched-chain amino acid leucine , is known for activating the protein synthesis process. Endurance athletes also need to consume adequate water and replenish their electrolytes , including potassium and magnesium , to prevent muscle cramps and fatigue. Like electrolytes, iron —which plays key roles in oxygen transport and energy metabolism—is also lost through perspiration. Iron requirements are often much higher for endurance athletes and those engaging in high-intensity exercise, making iron another important nutrient for optimal performance. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge , Chrome , Firefox or Brave. Highlights There is high growth ahead in both protein and non-protein products. Weight loss is the primary goal for many active and performance consumers. Strength, recovery, and energy are top needs. Natural energy for pre-workout is a key opportunity. Weight Loss a Priority Nearly one in four active lifestyle consumers and one in six performance consumers say their main goal in exercising is to lose weight. Protein in Demand for Strength and Recovery Products for strength and exercise recovery remain critical needs for sports nutrition users—particularly performance consumers. Frequently Asked Questions.
Nutrition Trends for Active Adults: What They Are & Why They Matter | Glanbia Nutritionals	A large proportion of consumers in the mainstream market have shown interest in protein consumption to aid an active lifestyle, weight management and overall wellness. Importantly, because of diverse needs and preferences, protein products are available in various food and drink formats and categories. This demonstrates that although the sports nutrition industry has reached more of a mainstream audience of health-conscious, proactive users, brands should continue to focus on product innovation and the formulation of protein-enriched foods, including yoghurts, cereals, snacks and protein-infused beverages. Moreover, consumers are concerned about the impact of environmental damage on their health and understand that wellness and sustainability are interlinked. The sports nutrition market must not underestimate the appeal of plant-based protein sources. Although these proteins are rich in essential amino acids and can provide similar benefits to animal-based proteins in terms of muscle recovery, repair and growth, the sports nutrition market should focus on innovating plant-based protein products through taste, texture and functionality. Back-to-basics approach Many consumers have embraced the concept of positive nutrition and are looking to increase their intake of functional and natural ingredients to gain a health-boost beyond basic nutrition. To achieve this, brands should adopt a back-to-basics approach to nutrition — using natural ingredients and streamlined ingredient lists. Sports nutrition products should not only be better-for-you but also free-from dietary evils that will have an adverse effect on the health and wellness of the consumer. The sports nutrition market focuses on overall wellness, as opposed to solely focusing on athletic performance. Products may contain additional vitamins, minerals and antioxidants to support immune function and recovery. This holistic approach caters to the broader lifestyle concerns of consumers who prioritise both exercise and general well-being. Use scientific evidence to validate health claims Transparency and sustainability are vital aspects of the natural approach in the sports nutrition market. This is because many consumers are concerned and sceptical about exaggerated and misleading health claims owing to health-washing scandals. As a result, consumers are looking for evidence to offer reassurance that the product will do as it says on the label. Therefore, to combat scepticism, brands must use clinically proven, scientific evidence to support health claims in sports nutrition products. Home Dietary supplements The sports nutrition market in review. X LinkedIn. Companies: FMCG Gurus. You may also like Ingredients. As it can impact their overall well-being, consumers are increasingly prioritising their skin health and taking a proactive approach to skincare, reports Eleanor Johnson, Data Analyst at FMCG Gurus. Sports nutrition companies in the luxury space are including gourmet flavors and premium ingredients in their products. Brands also hope for a competitive edge by adding credibility to their products via research and certification partners and tech enhancements. One of these recognized product certifications being from ESSNA, the European Specialist Sports Nutrition Alliance. The highly fragmented nature of the global sports nutrition and protein category and the fact that innovation has been relatively flat in recent years could lay the groundwork for acquisitions and mergers, giving newly energized brands the recovery backing they need to innovate across sports nutrition product subcategories. Also, watch out for novel ingredients that are optimized for absorption and effectiveness in laboratory settings or through advanced technologies that will distinguish products. From flavors to packaging, category trends to consumer behavior. Explore the latest consumer snacking trends, including purchase drivers and new product development. About Working at Innova Vacancies Global Reach Contact Menu. Search Search. Enhanced by AI. Learn more. Join us to discover how an honest approach and clear communication can help brands to build a personal and positive relationship with consumers Read more. Ingredient Genius. A groundbreaking market intelligence tool for food and beverage ingredients. An instant overview of ingredient usage, categories, markets and growth opportunities Insights Insights Hub. Dive into our extensive trends by topic or category. Hot Topics. Gen Z. Explore Topics. Specialized Nutrition. Explore Categories. Explore Our Insights. Discover all our insights, reports and trends. Reports Hub. Trends Hub. Multiple perspectives give you a ° view of your market. Locally, regionally and worldwide. Extensive coverage of CPG categories. See where growth opportunities are emerging and stay informed about the latest innovations. Spot emerging trends, identify opportunities and track competitor activity. Detailed analysis and understanding of established and emerging ingredients. Examine flavor innovations across categories to inform and inspire your own strategies. Comprehensive tracking of the latest advances and trends shaping the future of packaging. Global Sports Nutrition. Explore the latest sport nutrition trends, including consumption and impact on consumers.

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Inspiring Athletes through Sports Nutrition