Their entrepreneurial journey began when they noticed a rise in probiotics' popularity but could not find supplements that worked. Haklili and Flohr sought to differentiate themselves from the competition by teaming up with health professionals to develop nutraceuticals that provided real results.

Today, the company offers more than products across five different brands, addressing key health areas. Haklili and Flohr are dedicated to addressing widespread health issues in the U. Haklili has created a unique position within the market and is devoted to transforming the nutraceutical landscape by persistently raising the bar for quality, standards, and efficacy.

Haklili envisions a future where 1MD offers personalized health plans and consultations with medical professionals, helping people achieve optimal health through tailored solutions. Health E-Insights HEI : How and why was 1MD formed?

Haklili: The idea of 1MD Nutrition stemmed from the pressure of entrepreneurship and the personal quest for an effective stress-relieving solution. We experimented with several supplement brands, and after a year realized none of those supplements had a positive impact on our wellbeing.

Upon conducting research on clinical studies, we discovered the brands did not contain the correct dosages mentioned in the studies to benefit users.

We noticed these brands were exploiting consumers' lack of knowledge. This bombshell discovery propelled us to collaborate and develop a supplement brand with the appropriate clinical dosage and educate consumers on how to distinguish between effective and non-effective supplements.

HEI: Are the five health professionals on your website company investors? What is their role? Haklili: The five physicians featured on the 1MD Nutrition website are not investors.

They are board-certified physicians whose mission is to develop the best health and wellness solutions. Today, physician partners include Dr. Heather Shenkman, a board-certified interventional cardiologist; Dr. Adam Kreitenberg, dual board-certified in rheumatology and internal medicine; Dr. David Kahana, board-certified in pediatrics, gastroenterology, and nutrition; Dr.

Daniel Brison, a board-certified urologist; and Dr. Brian Greenberg, a year veteran of immunology and allergy. HEI: Overall, what was the biggest challenge you faced in launching 1MD?

Haklili: When 1MD Nutrition was launched in , many supplement companies based their supplement marketing claims on doses used in clinical studies, but those clinically validated doses were not present in the supplements themselves. Concurrently, at the core of our business model , was the mission to help people find natural alternatives to big pharma, as only a small percentage of doctors carried nutraceuticals, and even fewer were trained in nutrition, but identifying and partnering with MDs passionate about nutrition was challenging.

HEI: What is your approach to product development? Haklili: When developing the product line, 1MD Nutrition continues to collaborate with physicians and their clinical expertise, formulating with multiple ingredients at their clinically studied dose to form a comprehensive solution to the health issue at hand.

The mission is to address the underlying cause rather than just treating a symptom, allowing customers to genuinely experience a noticeable improvement in their health.

Once a formula has been born out of a years-long research and development phase, they are put through vigorous third-party testing to ensure every batch meets the highest standards, testing every single lot and never releasing anything that doesn't pass every spec, no matter the cost.

HEI: What do you consider your company's competitive advantage? Haklili: From the beginning, our goal was to create effective, clinically backed, physician-formulated supplements that would make a real difference in people's lives—supplements that would include ingredients to help produce measurable results and generate customer trust.

We're proud of the progress we've made, and with the support of our loyal customers and the medical community, we're confident that we will continue to innovate and grow, making a positive impact on millions of lives worldwide. With digestive diseases affecting million Americans, heart disease impacting 20 million adults, and liver disease afflicting more than million Americans, 1MD Nutrition aims to provide innovative solutions like Complete Probiotics Platinum, CholestMD, and award-winning LiverMD.

These products are designed to enhance the quality of life for millions coping with these prevalent health challenges. HEI: Why should a consumer purchase 1MD products? Haklili: We founded 1MD Nutrition with the belief that everyone deserves access to the best natural health solutions backed by science.

We empower people to make their own health decisions. HEI: At this point, what is your most important, mission, core values, or vision?

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Since nearly all supplements are used without medical supervision or monitoring, most of the estimated 50, adverse reactions that occur in the United States each year go unreported. If a supplement's label or ads won't give you reliable information, how can you find out if a supplement can help — or, for that matter, hurt?

Although it's a slow process, careful, objective medical studies provide the guidance that counts. In most cases, scientific investigations of supplements start with simple observational studies, in which researchers compare the health status of folks who take a particular supplement with the health of people who don't take the supplement.

It's an important effort, but the results don't always hold up. So the next step is to conduct randomized clinical trials, in which volunteers are assigned by lot to take either the supplement or an identical-looking placebo "dummy pill" while researchers track their health.

In the best studies, neither the volunteers nor the researchers know who is getting the real thing until the code is broken at the end of the trial. Everyone wants to know if supplements can help. It's a good question.

Here's where we stand today — but you should keep an eye out for new results, since recommendations will change as scientific studies trickle in. Unfortunately, in most cases, the studies have failed to confirm our hopes, though there are exceptions.

Many people take supplements in the belief that they will preserve health or ward off illness; many others use supplements in an attempt to treat specific conditions that have already developed. We'll have a look at popular supplements in both categories, starting with preventive supplements used principally by healthy people.

Vitamin D. To get vitamin D the old-fashioned way, by producing it in the skin, we need lots of sunshine. But as work has shifted from the farm to the office and as we've learned to use sunscreens to reduce the risk of skin cancer and wrinkles, many people lack sufficient amounts of the "sunshine vitamin.

Vitamin D is needed to absorb calcium from the intestines; that's why vitamin D is so important for healthy bones. Current guidelines call for IU international units a day below age 71 and IU a day thereafter. But many experts recommend to 1, IU a day for most adults; daily doses up to 4, IU are considered safe, but more can be toxic.

It's very hard to get the vitamin D you need from your diet; oily fish and fortified dairy products are the only important sources. So supplements do make good sense for most adults. The form known as vitamin D 3 is usually recommended, but D 2 is also effective; for best results, take your vitamin D along with a meal that has some fat.

If you want to be sure you need this supplement, ask for a blood test; levels of at least 30 nanograms per milliliter are considered best. Vitamin E, vitamin A, beta carotene, and vitamin C were the favorites of the s and early '90s.

But many careful randomized clinical trials have not shown any benefit against heart disease, cancer, or other illnesses.