The website optimiization makes the techniquex impression about Satiety and mindful eating business. As web pages grow in complexity, so do their code files Speed optimization techniques subsequently their load times. But even if you know your users and your product, it can be hard to gain a deep understanding of user intent without taking a close look at user behavior. It impacts your user experience and SEO ranking and can affect your bottom line.

Speed optimization techniques -

Topic cluster pages for the running shoes website could include 'best cushioned running shoes', 'best daily trainer running shoes', 'best beginner running shoes', 'best running shoes for long distances', and so on.

Your website can and should have multiple pillar pages and topic clusters. You can even repurpose old content to create this topical organization. While improving technical SEO may seem like less of a user-focused task, three web vitals play a crucial role in the user experience: loading speed, responsiveness, and visual stability.

These web vitals can be improved by optimizing images, using a browser cache, and removing large page elements. Improve site structure : the format of your URLs should be consistent for you to properly map your web pages.

Create an XML sitemap to make it easier for search engines to index your website. Optimize crawling and indexing : be sure to submit your website to search engines so that bots can crawl it more quickly and accurately.

Find and fix broken links and duplicate content : prevent search engines from indexing pages that have broken links and duplicate material, which can actually hurt your SERP rankings.

Having a solid backlink strategy is one of the most important things you can do for your off-page SEO. Backlinks, which are links on other websites that refer visitors to a page on your site, are important for growth as they help your users find you on SERPs.

Aside from their SEO benefits, backlinks also help you build relationships with other key players in your niche and establish yourself as an industry authority, which helps to cultivate user trust in your brand and product.

Watch out: not all backlinks are created equal—and low-quality backlinks can actually hurt your SERP rankings. Conversion Rate Optimization CRO is all about understanding what inspires your users, as well as what stops them from taking action.

Is your value proposition clearly stated on your site? Are your CTAs enticing and obvious? These are all elements that you can analyze with Hotjar Observe tools like Heatmaps , helping you understand what users do on your website—where they click, how far they scroll, and what they look at or ignore.

Aside from watching your users, you should also be listening to them! Getting user feedback is a key element of knowing the strong and weak points of your website.

With Hotjar Surveys and Feedback tools, you get real-time opinions from users while they are still on your website.

UX research should be an ongoing process, so even when you think your website is optimized, keep digging deeper to see where you can improve.

Some Hotjar users make viewing Session Recordings a regular event. At Spotahome , the engineering and product teams get together for regular 'Hotjar parties' complete with expensed pizza and drinks , where they can stay up to date on user experiences and stop blockers and bugs that could be creating a frustrating product experience.

UX research never ends, and with the right tools, it can be an incredibly powerful strategy for website optimization. We recommend using a tool like Google Optimize to test out different scenarios on your website and discover what resonates with your visitors. That impact could be measured in a number of ways, but will likely come down to revenue growth and new customers.

And while it's imperative to improve these metrics through website optimization, you should also take care to place your users and potential customers at the heart of any decisions you take. The following are some weak points that may be preventing you from having an optimized website:.

According to Portent , the first five seconds of loading have the highest impact on conversion rates , as conversion rates drop 4. Make sure your visitors are finding value in your page by designing it to load as quickly as possible.

Do broken links hold them back from browsing other pages on your site? Bugs and broken links are simple fixes that can quickly improve website performance. Your website should be optimized for SERPs that includes keyword selection as well as off-page and technical SEO so your target audience is finding you as soon as they search for the type of product or service you offer.

Poor content quality : is your content and copy hard to understand? Are users missing out on a prominent product feature? Misguided, outdated content is a huge detriment to user experience, and improving your content is one of the best things you can do for your visitors.

Lack of usability across multiple devices : usability across devices becomes more important every year, and in , Understanding your users and product is one of the most important steps in building an optimized website. For any website, from ecommerce sites to software solutions and everything in between, optimization should be a part of a regular site maintenance routine.

Most importantly, an optimized website means happy users who can find your product or service and discover how it can improve their lives. Implement these website optimization techniques to start making your website work for you—and, more importantly, your users.

This translates into user dissatisfaction, decreased customer loyalty, and churn, which is bad for both users and your business. Decidicing which website optimization strategies you should prioritize depends on what area your website most needs attention.

To determine this, first run tests on your website to single out its primary weak points, then use the corresponding techniques to address them.

We recommend following a website optimization roadmap to know which optimization techniques to prioritize. Hotjar Logo. Contact Sales. It is worth the extra weight and time from the additional JavaScript file?

Probably not. You can disable Emojis in WordPress by adding the following code to your your functions. php file. Or you can also use the free Disable Emojis plugin.

Don't let things generate requests if they aren't being used! Also don't just optimize your homepage, the rest of your site deserves attention too.

Minification of resources means removing unnecessary characters from your HTML, JavaScript, and CSS that are not required to load, such as:. This speeds up your load times as it reduces the amount of code that has to be requested from the server.

If you are using WordPress you can also minify your CSS and JavaScript with the Cache Enabler plugin. When it comes to analyzing the speed of your web pages you always need to take into consideration what might be blocking the DOM , causing delays in your page load times.

These are also referred to as render blocking resources , such as HTML, CSS this can include web fonts , and JavaScript. Here are a few recommendations on how to prevent your CSS and JavaScript from blocking the DOM by optimizing your critical rendering path. When it comes to JavaScript there are some best practices to always keep in mind.

Async allows the script to be downloaded in the background without blocking. Then, the moment it finishes downloading, rendering is blocked and that script executes. Render resumes when the script has executed. Your other option is to defer JavaScript.

This directive does the same thing as async, except it guarantees that scripts execute in the order they were specified on the page.

Patrick Sexton has a good example of how to defer loading of JavaScript properly. If you are not familiar with a content delivery network CDN we highly recommend you read our complete CDN guide.

Besides speeding up the delivery of your assets around the globe a CDN also can dramatically decrease your latency. We ran a test to show you the difference in latency times with and without a CDN implemented.

This is simply from a connectivity perspective. We used KeyCDN's ping test tool which conveniently allows us to simultaneously test from multiple locations. And here are the results between the two. See the full details of our website latency test.

You can implement a CDN on almost any platform that exists as KeyCDN has over 25 different integrations. Here is a quick list of our integration guides.

Time to first byte TTFB is the measurement of the responsiveness of a web server. Basically it is the time it takes your browser to start receiving information after it has requested it from the server. A website's TTFB is calculated as:. By using a CDN, a fast web host, and a reliable DNS provider you can dramatically reduce your overall TTFB.

Read more about time to first byte and time to last byte. Redirects are performance killers. Avoid them whenever possible. A redirect will generate additional round trip times RTT and therefore quickly doubles the time that is required to load the initial HTML document before the browser even starts to load other assets.

Leveraging the browser cache is crucial for assets that are rarely changing. It is recommended to have a max-age of 7 days in such cases. There are different types of HTTP headers such as:.

Learn more about different control mechanisms in our A Guide to HTTP Cache Headers article. One of the most important HTTP cache headers is probably Cache-Control which is a header comprised of a set of directives that allow you define when and how a response should be cached and for how long.

HTTP caching occurs when a browser stores copies of resources for faster access. This can be used with your HTTPS implementation. See our full guide on how to use the Cache-Control header directives.

If you are using KeyCDN you can add or modify the Expires and Cache-Control response header fields that are sent to the client. The Expires setting is available within the KeyCDN dashboard by going to the Zone settings. This setting overwrites the value received from the origin in case of a Pull Zone.

The expire value only impacts browser cache and not the KeyCDN cache. There are different forms of server side caching when it comes to website performance optimization.

This is usually done on higher traffic sites. Varnish cache is one example which can be very powerful when combined with a caching plugin, and a CDN. You can also utilize caching plugins which usually exist for each CMS platform.

Domain name prefetching is a good solution to already resolve domain names before a user actually follows a link. Here an example how to implement it in the HEAD section of your HTML:. The double slashes indicate that the URL begins with a host name this is specified in the RFC Preconnect allows the browser to set up early connections before an HTTP request is actually sent to the server.

Connections such as DNS Lookup, TCP Handshake, and TLS negotiation can be initiated beforehand, eliminating roundtrip latency for those connections and saving time for users. The example below shows what it looks like to enable preconnect for the Zone Alias link for KeyCDN. And KeyCDN now offer's free SSL certificates with our Let's Encrypt integration.

Haven't migrated to HTTPS yet? We have also have an HTTP to HTTPS migration guide. Keeping the various components of a web server up to date is critical for reasons such as security patches, performance upgrades, and so on. If you are using PHP, upgrading to PHP7 can help greatly improve performance as compared to PHP 5.

As well as taking advantage of HHVM. Based on the results from the above image, PHP7 is able to handle requests per seconds compared to PHP 5. A lot of these test results will vary due to environments, hardware, CMS platforms tested, versions, etc. But either way, both PHP7 and HHVM can be great ways to improve the performance of your website.

The disadvantages of web fonts, such as Google Fonts, are that they add extra HTTP requests to external resources. Web fonts are also render blocking. Below are some recommendations for better web font performance.

You can see an example of each method above in our post on analyzing web font performance. Georgia is a great system font that comes to mind that looks great and makes for easy readability. You can also move your Google Fonts to your CDN.

We ran our own comparison between using Google's CDN and KeyCDN, and it was faster to use KeyCDN. Hotlink protection refers to restricting HTTP referrers in order to prevent others from embedding your assets on other websites.

Hotlink protection will save you bandwidth by prohibiting other sites from displaying your images. Example: Your site URL is www. To stop hotlinking of your images from other sites and display a replacement image called donotsteal. jpg from an image host, place this code in your.

htaccess file:. KeyCDN also has an easy way to enable hotlink protection to protect your CDN bandwidth. See our tutorial on how to create a Zone Referrer. Gzip is another form of compression which compresses web pages, CSS, and JavaScript at the server level before sending them over to the browser.

This website performance optimization is easy to implement and can make a big difference. Having a fast web host is equally as important as any website performance optimization you could make, as it is the backbone of your site.

Stay away from cheap shared hosting.

Mobile Tchniques Speed Optimization Guide. How to Optimize Images for Page Speed? Mobile SEO vs. Desktop SEO. Knowledge Base. Core Web Vitals. Your slow website slows down the whole Almond milk vs dairy milk optimizatiob. It affects every tier of your texhniques funnel: Google Almond milk vs dairy milk, Alertness booster experience, opti,ization, and techniqurs KPIs suffer from a slow site speed. Optimizatiob the catch Glucagon response that you need to monitor and improve site speed on a continuous basis. The good news is, while actual implementation may differ, most performance optimization principles and techniques are more or less the same, no matter what website type or platform you have. It deals with images, frontend and backend code, caching, hosting, third-party modules, and so on. Based on it, you can find weak spots and plan website optimization.