Boost search engine rankings -
First, organic CTR. And if you can double your organic click-through rate, you just doubled your traffic from that keyword. In short: tracking your Google rankings has its place. But the gold standard of SEO tracking is organic traffic. This report in the Search Console basically shows you how many people SAW your site.
And how many of those people CLICKED on your site. This is a question that people gloss over. But if you want to get a huge ROI from SEO, you need to know if all these new visitors are turning into customers. There are a million and one ways to track this.
But my favorite is the Goals feature in Google Analytics. In some instances, Google interprets visuals as the most suitable form of meeting search intent.
Research thoroughly to suitably adapt depending on the niche. A Hubspot study on website engagement found that, on average, people spend 54 seconds on a web page. To stick out, use precise, understandable sentences. Write in active voice, embrace the use of bullet points, and subheadings to break the text into easy-to-read chunks.
Use internal linking. And unlike backlinks, you can use exact-match anchor text in your internal links. And considering how many people search for this keyword every month, even moving up one spot could make a huge difference for me.
So to increase the odds that this page ranks, I add an internal link to that page whenever I mention the Google Search Console. These are the top five benefits of ranking high on Google:. Freshness is a ranking factor only for pages targeting time-sensitive and trending topics such as seasonal festivities.
IF recency adds little or no value to the search query, no amount of additional content will help you outrank an older but authoritative result. Operating from the premise that your content is quality and relevant to the industry, plus your website is fully optimized for search engines, it can take anywhere from 2 to 6 months for the content to rank.
However, the period may be longer than 12 months if there is stiff competition and a lack of a fully optimized website. Thank you for such a thorough listing and understanding!
How can all these be applied for a product page. Should we for example use more short description or not? A solid list of tips. Now to start at the top, and work through each tip one by one for each of our clients… Most are done already, but a double check across the board can only add value.
Thanks Brian. Really solid tips Brian. I just started my blog and surely will link back to this post in my next post. Is Blogspot a Google product a fast and desirable hosting site for a higher Google rating?
Do you think using wordpress vs. Self coding makes any difference in search rankings? Thanks RG. Sites that run on Shopify, WordPress, self-coded etc. cal all rank well. Powerful tips Brian but 1 question remains interms Core Web Vitals and their impact on search results.
Hi James, I cover that here. How would this apply to a Services site? Longer descriptions of our services? Over a year Brian and your content is still ranking and being read.
Thanks for the tips. Looking for ideas on snippets and meta tags. Thank you, great tips, And amazing content. But the question is how often is optimal to publish content for an e-commerce store? Find Keyword Ideas in Seconds Boost SEO results with powerful keyword research.
Hi [First Name] , I found a broken link on your page: [title]. Hope that helps! Great in-depth article Brian. It makes me want to go through my old articles and rewrite them to add more helpful content.
I also need more images in my articles. Powerful tips for higher ranking in search engines. Brian Dean always the best in the business. Leave a Comment Your email address will not be published.
Submit Comment. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results.
When you're setting up or redoing your site, it can be good to organize it in a logical way because it can help search engines and users understand how your pages relate to the rest of your site. Don't drop everything and start reorganizing your site right now though: while these suggestions can be helpful long term especially if you're working on a larger website , search engines will likely understand your pages as they are right now, regardless of how your site is organized.
Parts of the URL can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will be useful for them. Google learns breadcrumbs automatically based on the words in the URL, but you can also influence them with structured data if you like a technical challenge.
Try to include words in the URL that may be useful for users; for example:. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site.
Specifically, using directories or folders to group similar topics can help Google learn how often the URLs in individual directories change. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often.
Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites , for which a good URL structure is more important as they tend to be larger.
Some websites show the same content under different URLs, which is called duplicate content. Search engines choose a single URL the canonical URL to show users, per piece of content. Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience and search engines might waste crawling resources on URLs that you don't even care about.
If you're feeling adventurous, it's worth figuring out if you can specify a canonical version for your pages. But if you don't canonicalize your URLs yourself, Google will try to automatically do it for you. When working on canonicalization, try to ensure that each piece of content on your site is only accessible through one individual URL; having two pages that contain the same information about your promotions can be a confusing user experience for example, people might wonder which is the right page, and whether there's a difference between the two.
If you have multiple pages that have the same information, try setting up a redirect from non-preferred URLs to a URL that best represents that information. But again, don't worry too much about this; search engines can generally figure this out for you on their own most of the time.
Creating content that people find compelling and useful will likely influence your website's presence in search results more than any of the other suggestions in this guide. While "compelling and useful content" can mean different things to different people, content like this generally shares some common attributes, such as:.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for "charcuterie", while others might search for "cheese board".
Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. However, don't worry if you don't anticipate every variation of how someone might seek your content.
Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them. While ads are a part of the internet and are meant to be seen by users, don't let them become overly distracting or prevent your users from reading your content.
For example, advertisements, or interstitial pages pages displayed before or after the content you're expecting that make it difficult to use the website. Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.
In fact, the vast majority of the new pages Google finds every day are through links, making links a crucial resource you need to consider to help your pages be discovered by Google and potentially shown in search results. Additionally, links can also add value by connecting users and Google to another resource that corroborates what you're writing about.
Link text also known as anchor text is the text part of a link that you can see. This text tells users and Google something about the page you're linking to. With appropriate anchor text , users and search engines can easily understand what your linked pages contain before they visit.
Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic. However when you're linking to pages outside of your control, for example content on other sites, make sure you trust the resource you're linking to.
If you can't trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you're linking to. This helps avoid potential negative consequences in your rankings in Google Search. If you're accepting user-generated content on your site, such as forum posts or comments, make sure every link that's posted by users has a nofollow or similar annotation automatically added by your CMS.
Since you're not creating the content in this case, you likely don't want your site to be blindly associated with the sites users are linking to. This can also help discourage spammers from abusing your website.
A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results.
In this section, we're focusing on the title link and the snippet because these are the more visually significant elements. How to make your own chili oil. The title link is the headline part of the search result and it can help people decide which search result to click.
This title text can also be used for the title that's shown in browsers and bookmarks. You can influence the title links in Search by writing good titles: a good title is unique to the page, clear and concise, and accurately describes the contents of the page.
For example, your title could include the name of your website or business, other bits of important information like the physical location of the business, and maybe some information about what the particular page has to offer for users. Our documentation about title links has more tips about how to create good titles and how to influence your site's search results' title links.
Below the title link, a search result typically has a description of the target page to help users decide whether they should click the search result. This is called a snippet. Learn how to cook eggs with this complete guide in less than 5 minutes. We cover all the methods, including sunny side up, boiled, and poached.
The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet.
Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page.
Check out our tips for writing good meta descriptions for more inspiration. Many people search visually, and images can be how people find your website for the first time. For example, if you have a recipe blog, people might find your content by searching for "fruit tart recipes" and browsing photos of various types of fruit tarts.
As you add images to your site, make sure that people and search engines can find and understand them. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for.
For example, if people are looking for "daisies" and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower.
Use images that are sharp and clear, and place them near text that's relevant to the image. The text that's near images can help Google better understand what the image is about and what it means in context to your page.
For example, if the page is reviewing yarn shops in London, then it would make sense to embed one of your photos of the yarn shop in the section that details the location, description, and review information for that yarn shop.
This helps Google and users associate the image with text that provides more context to what the page is about. Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content.
It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important.
You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you're uploading it to your site. Learn more about how to write good alt text , and how to add it to your images.
If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search.
Many of the best practices for images and text also apply to videos:. If your site is particularly video-focused, then continue reading about more things you can do to optimize your videos for search engines. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject, and also by search engines.
You can do this in many ways:. One of the most effective and lasting ways is word of mouth: that is, people familiar with your site tell their friends about it, who in turn visit your site. This can take time, and usually you need to invest some time and effort in other practices first, such as community engagement.
Our friends over at Google for Creators have excellent resources about building and engaging your audience. Putting effort into the offline promotion of your company or site can also be rewarding.
For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, and other materials. With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.
As with everything in life, you can overdo promoting your site and actually harm it: people may get fatigued of your promotions, and search engines may perceive some of the practices as manipulation of search results.
As SEO has evolved, so have the ideas and practices and at times, misconceptions related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines and the internet have developed over time.
To help you focus on the things that are actually important when it comes to SEO, we collected some of the most common and prominent topics we've seen circulating the internet. In general, our message on these topics is that you should do what's best for your business area; we will elaborate on a few specific points here:.
When picking the name of your site, do what's best for your business. Users will use this name to find you, so we recommend following general marketing best practices. From a ranking perspective, the keywords in the name of the domain or URL path alone have hardly any effect beyond appearing in breadcrumbs.
And while still on the topic of domain names: the TLD the domain name ending like ". com" or ". guru" only matters if you're targeting a specific country's users, and even then it's usually a low impact signal. For example, if you're trying to sell Dutch cheese to people searching from Switzerland, it makes some sense both from business and SEO point of view to use a.
ch domain name. Otherwise Google Search doesn't care which TLD you're using whether it's a. com or. org or. Having your headings in semantic order is fantastic for screen readers, but from Google Search perspective, it doesn't matter if you're using them out of order.
The web in general is not valid HTML, so Google Search can rarely depend on semantic meanings hidden in the HTML specification.
There's also no magical, ideal amount of headings a given page should have. However, if you think it's too much, then it probably is. As you embark on your SEO journey, here are some resources that can help you stay on top of changes and new resources we publish:.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation SEO fundamentals Introduction.
Crawling and indexing Sitemaps. Ranking and search appearance Visual Elements gallery. Site-specific guides Ecommerce. All updates. Search Console. Documentation More Support Blog What's new More Events Case studies. Introduction Search Essentials.
SEO fundamentals. Crawling and indexing. Sitemap extensions. Crawler management. Google crawlers.
How quickly or slowly your site loads has Low GI weight loss direct rankngs on your Google rankings. Or, if you have an account on Semrush, seqrch can Boost search engine rankings check your speed with a free app from the Semrush Bosot Center called Website Checker. And if you want to dig even deeper into the factors that are slowing down your site, you can also run a page from your website through WebPageTest. Is Dwell Time a Google ranking factor? After all, if someone quickly bounces from your page, it sends a clear message to Google: people hate that page. The opposite is also true: lowering your bounce rate can improve your Google rankings. And pages with video had an By: Shreoshe Ghosh Boost search engine rankings On: January 23, Are you Boost search engine rankings in the never-ending fluctuating cycle of SERP rankings? Does your Diuretic effect on electrolytes consistently outrank rankinys despite your best SEO enginw So, please Searhc back and relax while I take you through some interesting stats. So, if your website is not on the first page of SERP, you are missing out on one-third of the potential traffic. Thankfully, there are more than a handful of SEO strategies you can try to improve your site SEO. You might be familiar with many of them, but how many did you implement on your website?
Boost search engine rankings -
Resource page link building is also a good strategy if your content quality is excellent. This is because visual assets can also help you with quality link building.
If people use infographics and images created by you on their website, they can link back to your website and earn you backlinks. Competitor link analysis is a great way to find out who links your competitors.
But, what happens when a website links to multiple competitors. It might be hard to guess why this site has linked to multiple competitors and not you.
Go to Ahrefs, and enter a couple of domains that the site has linked to in the Link Intersect Tool. This will give you a list of sites that link to your competitors, not you. Tweak your existing content, make it better than your competitors, and then approach these sites linking to your competitors.
Local SEO can improve the visibility of your businesses for a given location through various optimization techniques such as claiming your Google My Business profile, ensuring your business name, address, and phone number NAP is consistent on all local listings, optimizing your metadata, and website content with location-based keywords, and responding to reviews on your GMB listing.
Local search queries often yield results in the map pack followed by the local organic search results. The map pack is a list of 3 businesses that Google considers the most appropriate for a local search query. Naturally, if your business can secure a position in the local map pack, it will get more visibility and clicks.
There are several other benefits of ranking in the local map pack. The local map pack takes most of the screen space for mobile searches, pushing the organic search results further down.
When users see your results in the map pack, they are most likely to click it, get more information, stop by your business, and purchase. After they find your local business, the next thing that users view is the user reviews. Positive reviews, images, and videos in your GMB profile build trust in people to check out your business.
Therefore, besides trying to rank for the local map pack, you must encourage your customers to leave positive reviews about your business.
Online reviews send a positive signal to Google about the authenticity of your business, give you an SEO boost and help you rank better.
We made both these tools available for free to our users and they are getting linked naturally from other quality sites, which is giving us a huge boost in rankings and traffic. To understand what kind of tool you should release in your niche, check what tools other players in the same space have released and how they are performing.
But, how do you know if these strategies are actually bringing you any positive results? You need tracking tools for that. Google Analytics is the best tool at your disposal for monitoring your SEO performance.
The metrics available on Google Analytics will help you understand your audience better and curate content according to their requirements. As many of you might know, in the Overview section of Google Analytics, you can see the data segmented between mobile, desktop and tablet users.
You can further dive deeper into each segment to see which brand of devices are being used by your site visitors, including their service providers, operating systems, and even screen resolutions. Google Analytics provides data about the source from where your website viewers are coming from.
You can see whether your traffic is through organic, direct or paid sources. Using this tool, you can find out what pages bring users to your site, how many pages they visit at a time, how long they tend to stay on a page and how quickly they exit.
This information can help you understand your audience better and optimize better content. The real-time Google Analytics data tells you how users interact with your site in real-time.
This is very helpful when launching a new web design or landing page. Another vital part of a successful SEO strategy, in my opinion, is to monitor Google Search Console regularly.
You can find issues related to indexing, mobile usability, security, and core web vitals. Here you can find which keywords you are ranking for, which keywords you are getting the most impressions but no clicks and vice versa, or which keywords you currently rank low for but stand a chance for improvement.
SSL means Secure Sockets Layer; it is a security protocol that creates an encrypted link between a web server and a web browser. Businesses need to add SSL certification to keep user information private and secure on their site.
SSL ensures that any data transferred between systems, users, or sites remains impossible to read through the process. It uses encryption algorithms to mix up data in transit that prevent hackers from reading it when sending over the connection. SSL and HTTPS are primarily used together.
HTTPS is the secured version of the HTTP protocol used by the browser for communication. It uses SSL for delivering encrypted data. Google prefers to index and rank websites with HTTPS protocol over their duplicate HTTP version.
All websites, especially those that require login credentials, must be using HTTPS. You can certainly tell if a website has an SSL certificate by looking at the URL.
The SSL certificate enables websites to move from HTTP to HTTPS. If you look at the top 10 results of Google for any keyword, you can find they all have activated HTTPS.
Since Google prioritizes security above all, going HTTPS and adding an SSL bit key certificate on your site can give you a ranking boost.
Website accessibility simply means that a website should be equipped to provide an excellent experience to all users, irrespective of any disability or impairment they might have.
Additionally, the lack of accessibility can limit the usability of people with visual, auditory, cognitive, or physical disabilities. Accessibility has been at the forefront of SEO discussion for a few years. The Core Web Vitals report will tell you whether your site has any inaccessibility issues.
This will ensure that your accessibility features include impaired users on your site. Images are crucial for any website to make the content more engaging and attractive to users.
They are also important for SEO. Images give crucial contextual information to search engines. Optimized images can speed up your website and improve page loading time to boost user engagement and rankings.
Understanding the fundamentals of image optimization is crucial to helping your business rank on SERPs. According to BuzzSumo , articles with an image once every words got double the amount of shares of articles with fewer images.
The first rule for using images on websites for ranking purposes is to use unique and original images as much as possible. If you want to use images or visuals from other websites, always give them the due credit. Copying images from other sites and reusing them without permission is a big no!
When optimizing images for faster loading, you have to ensure that the image quality is not compromised. Else it will hamper the user experience. For example, images with high resolutions and larger dimensions can slow down the speed of your site. You need to scale down the file size using image compression tools to use such images.
Hence you should choose a file size that is optimized for better quality. When choosing images for your website, it is also important to note the file type. Generally, all images come in one of these four formats: JPG, PNG, GIF, and SVG. It is recommended to use JPG format for images with lots of colors and PNG for simpler images.
If you want to make the images Google friendly, choose WebP format, which is a file format developed by Google developers as a replacement for the other image formats mentioned above. Choosing the right file name for images is essential to improve search engine ranking.
Any image you upload on your site should have a descriptive file name. Include target keywords within your image Alt text and separate them with hyphens.
Try adding a file name with the target keyword coming towards the beginning. Another important feature that many people ignore during image optimization is to add captions beneath their images. Adding captions besides Alt text to images can further enhance the user experience.
The first thing you should do is to add image structured data. Google Images supports structured data for product images, videos, and recipes. The search engine can display your images as rich image results when you add image structured data.
Check out an example below. Next, you should use a sitemap for your website. To ensure that search engine crawlers notice every image you add to your site, include them in your sitemap.
Provide necessary information like image metadata, licensing information, and contact information. If your website is hosted on WordPress, you can use Yoast SEO, which will automatically add your visual content to a sitemap. To get users to read your content, you need to work on the preview users see when they get the search result, i.
They should be crisp, accurate and most importantly, able to lure users to your page. However, this in no way means you can try something clickbait. When Google notices that people are coming to your site and immediately dropping off, it can send out a negative signal, and your page may not rank well in the search results though this is a claim that is debatable, I believe this is a big ranking factor.
It is the first thing that searchers see in the SERP results. When writing a good meta title, the first thing to consider is the length. Google only allows a certain number of characters to write your meta titles and meta descriptions.
So keep the titles descriptive but short. Try placing your target keyword in the beginning of the meta title naturally as Google might truncate it if it crosses a certain pixel limit. It is displayed alongside the title and page URL in the SERP results.
It occupies the most significant part of a SERP snippet, therefore, you should try to make it as descriptive as possible.
Try including your target keyword naturally within the meta description and add a clear CTA to entice users to click on the search result.
A good internal linking strategy can boost your site ranking significantly. It can help interconnect different pages on your site. By following links, Google can work out the relationship between different pages on your site and figure out the most important pages to rank.
In addition to understanding the relationship between different pages and their content, Google divides the link value between all links on a web page.
The homepage of a website generally has the most significant value since it contains the most backlinks. Since links pass their link value on, more links to a post mean more value. Also, Google deems any page with lots of valuable links as important; therefore, adding internal links increases the chance to rank on SERP.
Imagine your site as a pyramid. On top lies your homepage; below that lies the categories followed by the subcategories, and further down are the individual posts and pages. This should be the ideal structure for your website.
For example, if you are a backlink service provider and writing a blog post on link building, you can internally link your backlink service page within the post. Additionally, it is vital to keep in mind that internal links placed high up on a webpage increase the time spent on the web page and reduce the bounce rate.
A common mistake that many of us tend to make is building internal links to the homepage of our website. You can add internal links depending on the length of your content. Ensure that these internal links are distributed evenly throughout the content and they are not unnatural to read.
The simplest way to start researching how to rank for the featured snippet is to look at your competitors. SEMrush is a great tool to analyze where your competitors stand in featured snippet optimization.
Once you can see what topics and keywords your competitors rank for in the featured snippet, you can easily optimize your content around the same topics and keywords and boost your chances of ranking. First, find a keyword that you already rank for. If you target any keyword for which your content is ranking on page 2 of SERP, there is pretty much a ZERO probability for it to appear on the featured snippet.
Identify the type of featured snippet you are looking at. For this particular search query, we get a list featured snippet. Analyze whether your content is also written in the same format. If not, you can tweak your content accordingly to fit the featured snippet box. Additionally, you should also compare your content with the one ranking in the featured snippet box and try figuring out if you are missing any vital information in your content.
Once you update your content to fit in the existing featured snippet format, your chances of appearing in it also increase. Sometimes you see that your content is the best one out there, and it is written in the right format, but somehow it fails to appear in the featured snippet for related search queries.
Does it mean you should stop trying to rank for featured snippets, or are there no other ways out? Well, there is more than one featured snippet optimization technique. Your first step will be figuring out what questions people are asking online related to your niche and then answering them in your content.
Use at least question-based headers within your content and provide clear and concise answers to those questions. Another way to rank your content on the featured snippet is to provide pricing for the products or services that you offer.
For example, people usually look up the price of a product or service before purchasing them. Images also have the potential to rank in featured snippets, so besides your content, you should also try to optimize images.
Find keywords that rank for image featured snippets and try optimizing your content with more appealing images. Also, ensure that you add a descriptive and accurate Alt Text for the image.
Your content structure also plays a vital role in ensuring your rank in the featured snippet. Okay, did you realize that this was my 20th SEO tip? Did you try any of them on your website and notice a difference in the ranking? Let me know your thoughts and feedback in the comments below. In her current stint as an SEO content manager, she helps businesses voice their brands.
This is such a great read and is informative! I think it is also a given to check google console after the core update right? Looking forward to your response, I really enjoyed reading your article.
Man, this SEO stuff is tough! Great article; I really appreciate it. A quick question: How do you recommend boosting posts to the number 1 or 2 spots after it has already started ranking? I have a few posts hanging around spots Thank you Hallie for the comment.
It takes time to rank but with frequent content and backlink updates, it is possible. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. We specialize in driving traffic and propelling businesses just like yours to new heights.
Are you ready to be our next success story? Is your website facing the crawled-currently not indexed issue in Google Search Console?
Learn how to fix it with our step-by-step guide. Know how to use Holiday SEO strategy to improve your Google rankings, accelerate your sales and expand your profit margins incredibly.
Table of Contents 1. Produce high-quality content 2. Refresh Your Content Regularly 3. Optimize Your Links 4. Improve your page loading speed 5.
Create clean, focused, and optimized URLs 6. Optimize your site for mobile devices 7. Structuring the Content 8. Encourage sharing on social media 9. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits.
The more user-friendly your site is, the more likely this is going to happen. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.
Based on this research , content between 2, — 2, words seems to rank the highest in search engine results. Another reason to create highly useful content is that when visitors bookmark your content on Chrome , it will improve SEO ranking of your website in Google.
Both Google and Bing take page-loading speed into account in their website ranking algorithm. Users may leave your site if they have to wait even just an extra few seconds for each page to load.
That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed — all of which could hurt your SEO ranking. There are many ways to increase page load speed , some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes , reducing the number of plug-ins, and minimizing redirects.
Research has shown that using good quality images can increase conversion rate. Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.
Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines. Proper use of header tags can help break up your content into sections that are easier to read and utilize.
Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use.
Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through. Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors. They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!
Video marketing has become an increasingly integral element in driving user engagement and conversion. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.
There are many tools and apps to help ensure that your site is free of broken links, such as:. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.
According to this Google document p. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience especially if you have an ecommerce site but can also potentially earn you some Google juice. It also helps generate new business opportunities, capture new leads, improve customer service, and more.
A well-thought-out site architecture reflected in clear navigation is critical in helping visitors find what they want on your site, accomplish their goals and come back repeatedly repeated visits can improve SEO ranking.
You have a Hyperglycemia in diabetes designed website rankinggs Boost search engine rankings content to share, but are people finding you and visiting the site? Whether you know raniings basics of Boist or this is the Boost search engine rankings article you read, this list will give you an action plan of the best ways to improve search engine rankings. T racking your progress and current successes is important. Analyze every aspect of your website to increase traffic. Google Analytics is a free tracking tool. It can be very complex but there are many reports that are only a few clicks away that could be very helpful.
tönt anziehend